Human-reviewed work
Human review of major work products, Freight Desk decisions and material risk exposures, plus a written manager debrief.
Ramp a new broker without pulling your best people off the desk.
Decision training on a simulated freight desk, so your new hire builds judgment before it costs you a customer.
Check cohort availability Or start with the PlaybookA worked scenario
The call before the cost.
The program makes new hires commit while the information is incomplete, then reviews how they used the evidence that was available.
See the full programBuilt by freight operators. A decade inside brokerage, dispatch, driver management, permitting, oversized and heavy haul, agency ownership, and terminal leadership. Not a course company. A freight company that trains judgment.
The program at a glance
Built to fit a working desk.
- Duration
- Four weeks
- Time
- about 25 hours
- Format
- Self-paced
- Review
- Human-reviewed decisions
$1,200 per seat, founding cohort · human-reviewed work · a written manager debrief
What they actually do
Four weeks. Real decisions. Human-reviewed work.
Not videos and a quiz. Your hire works through freight situations with incomplete information and a clock, commits to a decision before they know the outcome, and gets it reviewed.
Freight Desk day
A full simulated shift. Information arrives late, one request never comes back, a carrier books elsewhere if they sit on it, and a truck shows up under a different name than the one on the rate confirmation.
Freight Desk week
Five shifts across one territory. The desk moves overnight based on what they decided the day before. One account is designed to die from neglect rather than from a wrong call.
Written debrief
You get a written read on each person at the end: where their judgment holds up, where it doesn't, and what to work on with them.
This supports training and coaching. It is not a hiring, promotion or selection instrument.
The Freight Decision Framework
Five decision domains.
Five places a new broker can lose you money. The program works each one until the questions come automatically: what do I actually know, what am I assuming, what has to be checked before I commit, and what does this next move cost me if I'm wrong?
CustomerPricingCarrierExecutionExceptionEvidence → tradeoff → decision
Know what you can't miss
What the customer actually needs protected, who decides it on their side, and what a broken promise costs you.
Price what you actually know
Test the lane before the parts you guessed at turn into a margin you don't have.
Check before you commit
Authority, identity, fit, location and history, fast enough to still cover the load.
Stay ahead of the next problem
Notice when a load starts going wrong before the customer does, set your own check-in times, and keep everyone working off the same information.
Recover without giving away the account
Get service back, keep the record straight, tell the customer what's true, and find out what actually failed.
Two ways to start
Choose the amount of support the hire needs.
The Freight Broker Decision Program
Four weeks on a simulated freight desk, with human review on the decisions that matter and a written debrief for the manager.
Check cohort availabilityThe Freight Sales Playbook
A practical desk reference for managers and new hires who want the decision framework without the reviewed program.
Notify me when it shipsFrom the desk
Watch how we think.
Two short breakdowns of the decisions behind the number. The player loads only after you choose a video.
Freight Desk
This Load Made Money. It Was Still a Bad Decision.
A completed load, a profitable result, and a decision process that still carried avoidable exposure.
8:27Broker Math
The $350 Load: How Freight Broker Gross Profit Really Works
A practical breakdown of gross profit, margin, and the number a freight seller is actually discussing.
9:37Field notes
How we think about freight decisions.
Written for working freight people.
A Good Load Does Not Prove It Was a Good DecisionReviewing freight decisions without letting the outcome rewrite what was knowable.7 min
Freight Broker Gross Profit vs. Margin: Know Which Number You're Talking AboutPractical load examples and desk math.11 min
Read the Agency Agreement Before You Sign ItCustomers, restrictions, indemnity and exit terms.17 min
All field notes
Intake
Six seats. One October cohort.
The first cohort starts October 13 and is 6 seats total, filled from one or two brokerages.
$1,200 per seat. The initial standard Manager-Reviewed Seat price is $1,995.
Founding seats carry two conditions: a named reference if the program earns it, and thirty minutes at the end to tell us what did not work.
If we're not a fit, we'll say so.