Write the decision down.
Keep the evidence, assumption, trigger, and next move visible while the facts are still changing.
The Freight Sales Playbook
The first 90 days, on paper.
One PDF a new brokerage hire works from every day, and a manager hands over on day one.
Founding Field Edition: $27 individual. Five-seat team pack: $119.
What is inside
Twelve moments from prospecting to the first delivered load.
Start with the Decision Map. Find the situation in front of you, use the smallest page that improves the decision, then get back to the work.
- 01
The account might be worth pursuing
- 02
You need useful account research
- 03
You need the right buyer
- 04
You are deciding how to approach
- 05
You are preparing for discovery
- 06
The conversation happened
- 07
They rejected your rate
- 08
They said yes
- 09
The freight showed up different
- 10
The first load is moving
- 11
The first load delivered
- 12
You already learned this
Know which number is moving.
Keep revenue, carrier cost, gross profit, and margin from becoming one vague conversation.
Check the old answer against new facts.
A prior answer governs only while the facts it depended on still hold.
For the new hire
A field guide for the next decision.
Built for newer freight salespeople, junior account executives, brokers, and agents developing commercial judgment during the first 90 days.
It is a desk reference, not a course and not a replacement for company pricing, credit, compliance, operations, or specialist authority.
For the manager
Day one has somewhere to start.
The five-seat team pack adds Manager Entry pages and a shared language for coaching the moments where an assumption can become a customer commitment.
It supports internal use by up to five learners. There is no seat portal and no need to enter five learner names at checkout.
Sample working page
They want a number. The freight is not clear.
The page does not hand over a script. It shows what has to be true before a planning number becomes a customer commitment.
Built by freight operators. A decade inside brokerage, dispatch, driver management, permitting, oversized and heavy haul, agency ownership, and terminal leadership. Not a course company. A freight company that trains judgment.
The Freight Sales Playbook
Use the smallest page that improves the decision.
Release notification
Know when it ships.
When a PDF is not enough
Give the decisions somewhere to be reviewed.
The Freight Broker Decision Program adds a simulated desk, practitioner review, and a written manager debrief.
See the Program